Information to Action - Tips for Using MA Info in Design and Implementation, SEEP, 2005

Description
A market assessment (MA) yields a variety of useful information about how a market is operating. One of the most difficult challenges in the field, however, is using market information to design and start an effective program. The amount of information collected from an MA can be overwhelming, and it may be difficult to prioritize issues and effectively begin interventions. This technical note attempts to help practitioners bridge the gap between information and action by providing practical tips on using market information to design and initiate market development interventions in programs targeting microenterprises. The note offers five main tips for using MA information to initiate pilot interventions based on the experience of the participants of the PLP in BDS MA. Each tip's description includes several suggestions that are illustrated by actual examples from the experiences of PLP participants and others in the BDS field.



Associated Activities and Documents
Market Assessment
»	Common Mistakes in MA and How to Avoid Them, SEEP 2005
»	An Inventory of MA Methods for Programs Targeting Microenterprises, SEEP, 2005
»	The Role of the Facilitator in MA and Program Design, English/French, SEEP, 2005
Programme Design
»	Using Market Assessment Information to Design and Implement a Market Development Program, SEEP PLP 2005