The Chili Show: SME stories spicing up Indonesian TV, Swisscontact Indonesia, 2008
| Implementing agency(ies) | Swisscontact (SC) | |
|---|---|---|
| Funding agency(ies) | SDC | |
| Date completed | July 2008 | |
| Issues/challenges | One of the main constraints hindering the growth and profitability of SMEs in many developing countries is lack of required business information. Various surveys and research conducted earlier in Indonesia have revealed that access to business information is the core problem of SMEs. | |
| Contact person(s) | Mr. Prashant Rana | |
| Country(ies) | Indonesia |
- Description
Swisscontact therefore came up with a strategy to work with media to help them develop skills to:
- Address SMEs as an audience in terms of their information needs
- Sell small businesses as potential market to sponsors and advertisers for promotional services
- Identify issues that could be brought into the policy dialogue
This led to an intervention, working with a leading national TV station to develop an SME-related TV show.
Summary of results
The success of the TV show, measured in various ways, made other players aware of SMEs in two ways: First, seeing them as a group for whom innovative programming content could be developed; and second, as a potentially large audience segment appealing to sponsors and advertisers. Competing stations put together and aired their own programmes on SMEs - so the original collaboration was able to inspire other stations, thereby making the market varied and competitive.
For more detail, please download the case study from the link below, or visit the Swisscontact Indonesia website.
Faciliter l'accès des entreprises à l'information : la télévision au service des PME en Indonésie (162 kB)