An Inventory of MA Methods for Programs Targeting Microenterprises, SEEP, 2005
Description
This technical note describes the market assessment methods used by 10 organizations in the Practitioner Learning Program (PLP) in BDS Market Assessment (MA). The note does not give a complete overview of all methods that could be adapted and applied in MA for microenterprises. Instead, it focuses on those methods actually used by the PLP organizations and which these organizations found to be particularly well suited to investigating markets that include microenterprises. For each method, the technical note provides an appraisal of the advantages, disadvantages, and knowledge and skills required for the method as well as tips for using the method, based on examples from the PLP and other programs.
An Inventory of MA Methods for Programs Targeting Microenterprises, SEEP, 2005 (208 KB)