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| Common Mistakes in MA and How to Avoid Them, SEEP 2005 |
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Description
This technical note describes the experience of 10 organizations around the world in conducting market assessments. These organizations tested innovative strategies for market research and piloted program interventions based on the results. They encountered difficulties and made mistakes during their market assessments. This technical note shares lessons learned from inadvertent mistakes that had the potential to significantly alter the utility of their market assessments and provides recommendations to other practitioners who want to avoid these same mistakes.
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| Associated Activities and Documents |
| Market Assessment |
| » | Common Mistakes in BDS Market Assessment - Presentation, SEEP PLP, Haight, et al, 2004 (Is related to)
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| » | Information to Action - Tips for Using MA Info in Design and Implementation, SEEP, 2005 (Is related to)
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| » | The Role of the Facilitator in MA and Program Design, English/French, SEEP, 2005 (Is related to)
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| Project Design |
| » | Using Market Assessment Information to Design and Implement a Market Development Program, SEEP PLP 2005 (Is related to)
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